Your Social Media Presence and MBA Admissions

Your Social Media Presence and MBA Admissions

An applicant's social media profile can be a factor in the MBA application process. Some admissions officers visit applicants’ social media accounts, including Facebook, Instagram, Twitter, and YouTube, to learn more about them. Before you apply, you should consider doing an audit of all of your social media accounts.

Steps to Optimize Your Online Presence

1. Google yourself

You want to see what admissions officers will see, so start with a simple Google search for your name. Once you see where you have a presence and where you don’t, then you can continue on to the following steps.

2. Clean up your accounts

Your application package could be flawless, but if adcoms see your Facebook or Instagram littered with inappropriate pictures, your Twitter feed overflowing with inappropriate post, a high GMAT score might not matter.

You can keep questionable content private or delete it.

3. Get social

Make sure that you have the basics of social media covered. Any tech-savvy, modern applicant should have an up-to-date LinkedIn profile, and having other social accounts like Facebook, Instagram, and Twitter are totally acceptable though not needed professionally.

While it is important to be careful about how you present yourself on social media platforms, you also don't need to totally out of touch with the digital world.

4. Make yourself easy to find

You can optimize search results for your name to make it easy for them to find you. First, you can buy a domain name with your name and use that site to keep all your social information in one place. For example, links to your social media profiles on other sites. You can also use About.Me, WordPress, or Tumblr to consolidate your social presence and make yourself easily searchable. Also, by claiming vanity URLs for your social profiles (setting up /yourname at the end of a link), you can make profile sharing easier and further optimize your online presence.