Emory Goizueta Business School Essay Questions & Tips

The essay questions cover a lot of ground including your professional path and plans, your alignment with the program's core values, and your interpersonal and communication responsiveness. The written essays are short, requiring tough decisions about what key points and anecdotes to include and what to leave out.

Essay #1

Define your short-term post-MBA career goals. How are your professional strengths, past experience and personal attributes aligned with these goals? (300 word limit)

This question challenges you to define your short-term goals in three dimensions: your past experience, your skills, and your unique character. With only 300 words, you can’t give a comprehensive, detailed delineation of those elements. You can discuss one point from each category that is relevant to your goals.

The key to making this part of the essay work is specificity, detail, and anecdote.

Essay #2

The business school is named for Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company, who led the organization for 16 years, extending its global reach, quadrupling consumption, building brand responsibility, and creating unprecedented shareholder wealth. Mr. Goizueta’s core values guide us in educating Principled Leaders for Global Enterprise. Provide an example of your leadership - professional or personal - and explain what you learned about yourself through the experience. (300 word limit)

You can address this question as a story. Describe a time you led in a situation of some significance. Walk through it straightforwardly, focusing on your actions. In a final, brief paragraph reflect on what this leadership experience taught you about yourself. Don’t list multiple things, but rather focus on the one to two most meaningful points.

To select the best topic or experience to portray, look for something that is fairly recent and that has a clear impact.

Video Essay

Within the application, you will be provided with a question to answer. You will have 30 seconds to gather your thoughts and prepare your answer. You will then have up to 60 seconds to respond to the question. You will be permitted 3 attempts to record your video essay, however each opportunity could present a different question.

You can't prepare content, but you can prepare approach and presentation. A great way to do that is to practice. Give yourself questions and video yourself answering. Don’t just stand in front of a mirror or talk into a room for 60 seconds. It feels a lot different to be talking while being videoed.

Additional information

Should you feel there is an important part of your story missing from your application (e.g., unexplained gaps in work experience, choice of recommenders, academic probation issues), please use this section to provide a brief explanation. We ask that you limit your response to 100 words; responses in bullet point format are preferred.

Use this essay to address any extenuating circumstances.

Reapplicant Essays

Applicants who have applied to Goizueta Business School in the past are required to answer the following questions:

  1. Define your short-term post-MBA career goals. How are your professional strengths, past experience and personal attributes aligned with these goals? (300 word limit)

  2. Explain how you have improved your candidacy for Goizueta Business School’s MBA Program since your last application. (250 word limit)