London Business School Essay Questions and Tips

The London Business School Masters in Management application essay questions indicate that the adcom values and seeks applicants who, at an early state in their careers, already have self-understanding and the ability to reflect and self-critique. For people who are just starting their careers and don’t yet have a lot of real-world experience to draw on, these qualities allow them to benefit from the program and chart an appropriate path forward.

The LBS MiM essay questions reflect the program’s requirements for strong communication skills. They require you not just to cite facts but to express ideas, evaluate qualitative factors, and draw insights.

Question 1

What motivates you to further your academic and professional interest in business and why do you want to pursue the Masters in Management or Global MiM programme at London Business School? (600 words)

A simple and sensible approach to this essay is to break it into three parts:

  1. Your academic interest in business
  2. Your professional interest in business
  3. Why this program

The first section may be a bit longer than the second.

Academic and professional interest can also be combined together as they both relate to your career goals. Your career plans are what motivate your interest in business. Briefly discuss those career plans as you envision them at this point, and explain how and why they inspire you to learn more about business. Since the question breaks out academic and professional, do directly address both - academic would refer to your desire to pursue this learning specifically through a graduate business program, and professional would refer to your projected professional growth and the education it requires.

Question 2

During your time as a student, how will you contribute to the London Business School community? (400 words)

In the second section, identify specific aspects of the LBS MiM program that you believe will be particularly helpful and important in facilitating and enabling that growth. Don’t just list things, but connect them to learning needs, goals, and intellectual interests.

This question is a great opportunity to differentiate yourself and spotlight relevant accomplishments. Having an impact means contributing based on what you have done, experienced, or learned. To identify the best topics, consider drawing from your work or internship experience, personal interests, academic experience or aspects of your background.

Question 3 (Global MiM applicants only)

Global MiM applicants will be required to complete an additional video essay component of the application. You will receive the details of how to access your video questions within one week of submitting your application. Your application will not be considered complete until the video portion of your application has been submitted.